We take you behind the scenes of our photo shoot on the idyllic island of Mallorca- the setting for our new website imagery showcasing our 2019 CALM clothing collection.
The team at CALM Collected will have spent a lot of time preparing everything for their shoot. From deciding on which garments to feature, choosing the boats, selecting the models and arranging a fit session with them, to producing style boards and liaising with the photographer, hair and make-up artists.
When selecting products to feature in the shoot, we opted for CALM’s latest launches – such as the Palma Bikini, the Austin Pique Shirt, the men’s slim black Chase trousers, the bespoke print silk scarves and CALM’s core collection items that are best-sellers.
“CALM wanted the shoot to reflect a luxury lifestyle, highlighting how our performance clothing is ideal for looking great whilst being active on board.”
The Call Sheet
- CALM’s Creative Director, Lottie Lyne
- CALM’s Head of Design, Tacita Meredith
- CALM’s Production Manager, Julia Tomasini
- CALM’s Shoot Manager contact Joanna Wilson
- Main Stills photographer, Selene Lazzarini, and drone photographer, George Williams
- Hair & Make up, Sadaf Ahmad
- Models, Daniele Greyling and Craig Le Roux
Our chosen photographer, Selene Lazzarini, regularly shoots for CALM at the studio in London. She is originally from Italy and is knowledgeable in how to work with natural sunlight and can effectively capture a model’s ease, incorporating the location’s backdrops and specific garment details.
George Williams, from Reborn, was the drone photographer and is based on the Island. He managed to teach Lottie to become his assistant to help launch and catch the drone between shooting overhead shots of the day.
When it came to the model casting CALM focused on finding models who reflectedboth the fashion and sporty lux looks and would effortlessly suit the collection.
CALM chose Mallorca because Crew a la Mode, our sister company, has a showroom in Palma which showcases our collection to our yacht uniform clients. Palma is situated on the south-west part of the island, half an hour from Andratx and the Sierra de Tramuntana World Heritage Site.
This area is known for its breathtaking views, small enclaves with clear blue water, secluded sandy beaches and rugged coastlines.
On the day of the shoot, the planned pick up point was Club Velo in Port D’Andratx and weather dependent, we would head up around the coast to visit the local Cala’s for our location spots.
CALM used two boats for the day of the shoot. The first was a Frauscher 1017, which is a sporty-style tender boat – featuring clean lines, a dark navy hull, cream fittings and a sleek teak decking. The second boat was an Oliver Classic 20. The older yacht showcased time- less features such as varnished wooden rails and brass fixtures. It was also large enough to accommodate for wardrobe changes and the production team.
Timings of the Day
7.00am Start: Breakfast at the hotel for our the models, hair and make up artist. Despite them only just arriving the afternoon before, it is already time for them to check out of their hotel.
8.00am - 9.30am: the two models and the hair & make-up artist, Sadaf, are collected and driven to Villa Terra Blanca in El Terreno to meet the CALM team where they are staying.
The villa we have selected is situated below a nature reserve park around Bellver Castle, based on a hill with steep, narrow streets and idyllic views overlooking the Palma Bay.
Styling and make-up is kept to two looks; one being a classic, natural look with loose, tousled hair and natural make up, and the second being a more slicked-back and chic style.
9:30am: Taxi to Port D’Andratx, Club Velo where the shoot crew board the beautiful yacht that will cruise to our first location spot in Cala Egos.
10.00am: Models change into their first CALM products and we set sail.
10.30am: The shoot commences and the first photos are taken at sea. The vision is captured perfectly thanks to a sun-drenched decking, a warm gentle breeze and the unspoilt scenic mountain views of the coastline in the background. We start by shooting our ‘sport’ looks on the Frauscher boat and there are various wardrobe changes.
12.30pm - 1.30pm: Lunch time and in true photo shoot style, the crew are treated to a catered experience from a popular organic cafe chain on the island called Fibonacci, http:// fibonacci-living.com/about-us/.
1.30pm - 3.30pm: We shoot the remainder of our sport collection, moving the boat away from the coast for a simple yet stunning sea backdrop.
3.30pm - 5.00pm: The Classic Crew collection is photographed. Here we change boats to a more reflective classic yacht to match the collection and incorporate different features that complement the less sporty wardrobe, of the eveningwear wardrobe.
5.00pm: It’s a wrap! Friends and family of the CALM team are invited to join everyone involved in the production onboard the Classic yacht. Everyone takes the opportunity to jump overboard and celebrate the end of a glorious shoot day, enjoying a swim in the warm Mediterranean Sea whilst the sun starts to set.
6.30pm: We’re all dropped back to the port and the majority of the team head straight back to the airport. It’s not a long stay in Mallorca for most of the crew.
8.00pm: For those remaining on the island, the wrap dinner was at http://www.mercat1930. com/en/. This was a short walk down to the Passeo, to an Art Deco style indoor ‘Gastronomic’ food market named Mercat 1930. Food stalls were stocked with culinary feasts ranging from classic Spanish tapas to Thai cuisine and fresh sushi options.
Visit back soon for more Behind the Scenes news and CALM stories.